From Seed to
Ecosystem
A bold idea to reimagine how the UAE accesses food has grown into a multi-brand food innovation group spanning the entire supply chain.
The Vision is Planted
Eco Choice Group founded in Dubai with one vision: build transparent, sustainable, and scalable food businesses for the UAE's diverse population. Eco Choice General Trading LLC was the seed — the origin of the entire ecosystem.
Building the Supply Chain
Al Wholesale launched as a dynamic B2B food platform connecting buyers and sellers with real-time pricing. Eco Choice Meat Products LLC established to control quality. A fleet of 22 vehicles deployed for UAE-wide delivery.
Consumer Expansion
Al Chef To Home launched — delivering expertly marinated, ready-to-cook Halal products. Now available in Carrefour, Nesto, Ansar Group, Safari Mall, West Zone, Al Madina, and Day to Day.
Local Roots & Quick Service
Emirate Farms established to champion UAE food sovereignty through climate-resilient local agriculture. O'Bites — the UAE's first Micro-QSR concept — opened with globally inspired bites ready in 60 seconds.
Exclusive Dining
Fuego launched — exclusive private dining with authentic Mexican roots and Texan soul. Where Mex meets Tex, and Flavour Goes Beyond.
Premium Natural Water
Go-si natural mineral water from an artesian source, enriched with colloidal Gold and Silver. Received Superior Taste Award 2024 in Brussels.
Innovation Continues
Emirates Liquid Egg Project and Al Wholesale Centralised Manufacturing arriving in 2026, further expanding our innovation-driven ecosystem.
