ECG

Eco Choice Group

Home About Our Brands Services Sustainability Contact
Our Strategic Concepts

Seven Brands.
One Ecosystem.

Our concepts contribute to a larger food innovation ecosystem under ECO Choice Group. From wholesale platforms and local farms to innovative dining and mineral water — every brand serves the UAE's appetite for quality, convenience, and trust.

Eco Choice

General Trading LLC

Enquire for Partnership →
🏆 Group Flagship

Eco Choice General Trading LLC

"The Strategic Backbone of the Ecosystem"

The founding entity of ECO Choice Group and the operational backbone of the entire portfolio. We import products globally to guarantee quality through a multi-source strategy.

  • Global multi-source import strategy for quality assurance
  • FMCG, bulk commodity & specialty food distribution
  • B2B supply to hotels, restaurants & institutions
  • UAE-wide delivery through 22-vehicle fleet

Al Wholesale

Digital B2B Marketplace

alwholesale.ae →
📅 SINCE 2023

Al Wholesale

"Real-Time Pricing. Seamless Operations."

A dynamic online platform connecting buyers and sellers across wholesale, retail, and HORECA. Offering transparent, real-time pricing visualized through interactive charts.

  • Real-time interactive pricing charts for transparency
  • 22-vehicle fleet for reliable UAE-wide delivery
  • Global import of fresh, frozen & ambient foods

Al Chef

Premium Halal Meat Products

alcheftohome.com →
📅 SINCE 2023

Al Chef To Home

"Marinated to Perfection. Cut for Convenience."

Al Chef Factory processes premium Halal meat at our state-of-the-art facility, supplying HORECA and retail markets across the UAE. We deliver expertly marinated, ready-to-cook Halal products across online and offline platforms.

Trusted by major retail chains: Carrefour, Nesto, Ansar Group, Safari Mall, West Zone, Al Madina, and Day to Day.

  • State-of-the-art Halal meat processing factory
  • Marinated chicken, lamb, beef — multiple profiles
  • Slowly cooked & grilled ready-to-eat range
  • Flexible B2B with custom packaging & private label

Emirate Farms

Local Farming · UAE Food Sovereignty

emiratefarms.ae →
📅 SINCE 2024

Emirate Farms

"Grown Here. For Here."

Emirate Farms champions UAE food sovereignty — growing fresh, nutritious produce using climate-resilient farming techniques adapted for the UAE's environment. We reduce the country's reliance on food imports by building a thriving local agricultural ecosystem.

  • UAE-grown fresh vegetables, herbs & seasonal produce
  • Climate-resilient farming adapted for UAE conditions
  • Hydroponic & sustainable cultivation methods
  • Farm-to-table direct supply for HORECA & retail
  • Supporting UAE Vision 2031 food security targets

O'Bites

UAE's First Micro-QSR · Food Truck

obites.ae →
📅 SINCE 2024

O'Bites

"United in Flavour — Rooted in the UAE"

O'Bites is the UAE's First Micro-QSR concept, offering globally inspired bites made from locally sourced ingredients. The unique O-shaped design makes it fun, nutritious, and convenient — ready in just one minute.

  • UAE's first Micro-QSR — O-shaped globally inspired bites
  • Made from locally sourced ingredients, ready in 60 seconds
  • O'Bites Food Truck — perfect for events & gatherings
  • Available on Talabat, Deliveroo, Keeta & Noon Food

Fuego

Private Dining · Mex-Tex Cuisine

fuego.ae →
📅 SINCE 2025

Fuego

"Where Mex Meets Tex, and Flavour Goes Beyond"

At Fuego, dining is elevated by the fine line we strike between creativity and excellence. Fuego Beyond Mex Tex brings the fire to flavour — crafted with authentic Mexican roots and Texan soul.

  • Exclusive private dining concept — UAE
  • Authentic Mexican roots with bold Texan soul
  • Creative menu crafted between excellence & fire
  • Private events & exclusive venue bookings

Go-si

Natural Mineral Water · Artesian Source

go-si.com →
💧 Premium Natural Water

Go-si

"The Water of Eternal Youth"

GO-SI is a natural mineral water from an artesian source — considered the water of eternal youth thanks to all of its dissolved minerals. Enriched with colloidal Gold and Silver, Go-si is a truly unique water in the world.

  • Natural artesian source mineral water
  • Enriched with colloidal Gold & Silver — unique worldwide
  • Premium positioning in UAE & GCC markets
  • B2B supply to hotels, restaurants & wellness concepts
What's Next

Coming in 2026

The Eco Choice Group ecosystem continues to grow — two exciting new ventures are in development, arriving 2026.

🥚 Coming 2026

Emirates Liquid Egg Project

A pioneering food processing initiative producing high-quality liquid egg products for HORECA, bakeries, and food manufacturers across the UAE — supporting local food manufacturing and reducing reliance on egg imports.

🏭 Coming 2026

Al Wholesale Centralised Manufacturing

A centralised food manufacturing facility that will power multiple brands under ECO Choice Group — enabling higher quality control, greater efficiency, and even more innovative food products for the UAE market and beyond.

Business Opportunities

Partner With Any of
Our Brands

B2B partnerships, franchise enquiries, investment discussions, supplier applications — we welcome all serious collaborations.

Start a Conversation Explore Brands